Bluetooth Low Energy IoT
A Market Dynamics Report

Published: September 2017

Contributors:
Mareca Hatler, Darryl Gurganious and Jeff Kreegar

Pages: 87
(82 figures, 45 tables)

Table of Contents

ON World Research:
* Leading industry experts
* Primary investigation
* Actionable data
* Money back guarantee



Methodology

Testimonials


News:

Bluetooth LE Sensor Networks to Increase 18X by 2022

Related Reports:

Wireless Sensor Networks
802.15.4
LPWAN

Smart Lighting
Smart Buildings
Smart Homes

Smart Industries



Price:
$2,999 (multi-user/corporate - PDF & Excel)
$1,999 (single user - PDF)


Synopsis:

Ongoing improvements with Bluetooth Low Energy (BLE) combined with low cost chips and a large and growing developer community have made BLE a leading Internet of Things (IoT) technology. Billions of BLE enabled smartphones has created a massively scaled ecosystem for IoT developers.

BLE is driving markets such as health and fitness wearable sensors where low power and 1 MB/s throughput is required. The expanded network range, throughput and capacity with Bluetooth 5 as well as the completion of the Bluetooth mesh specification has also made BLE a disruptor for fixed sensor networks.

BLE’s biggest competition comes from 802.15.4 and the Thread/Zigbee ecosystem with a decade of development on IoT wireless sensor networking. Combo chips are a growing trend and BLE/802.15.4 chips provide a future-proofing solution.

Multi-protocol chips and modules with BLE have become the sensor interface for the next generation of wireless sensor networks (WSN) where smart devices provide the app and GUI. BLE as an add-on is emerging for asset tracking, remote monitoring and workflow optimization in manufacturing, healthcare, food services, hospitality and other enterprises.

Between 2016 and 2022, annual shipments of BLE chipsets for IoT markets will increase by 524%. Wireless sensor network BLE markets such as industrial sensors, smart homes and building automation will increase 3X faster than other BLE IoT markets over this period.

Research for this report includes interviews with the major BLE chipset/module suppliers, device makers and service providers. In addition, we surveyed hundreds of commercial and industrial IoT users and developers, dozens of brick and mortar stores and thousands of consumers.

For this report, we interviewed the major BLE chipset/module suppliers, device makers and service providers. In addition, we surveyed hundreds of commercial and industrial IoT users and developers, dozens of brick and mortar stores and thousands of consumers. This report covers the opportunities and threats for BLE in 24 IoT market segments including 6-year market size forecasts (units and revenues). It also includes BLE IoT chipset market shares, an in-depth value system analysis of hundreds of companies and profiles of 40+ BLE market leaders and innovators.

 

Primary Research:

2,000+ individuals including:

End Users
Consumers, home service providers, retailers, professional installers

Vendors/Experts
WSN chipset and module providers, stack licensors, device manufacturers, software developers and industry experts.

 


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Report Overview:

Target Markets:

• Market forces analysis of each of the major BLE IoT markets including the following:

Smart Home
Entertainment RF Controls
Health & Wellness
Sports & Fitness
Personal Area/Wearables
Building Automation & Commercial Services
Industrial Automation, Logistics, Agriculture & Construction
Smart Cities
Retail, Automotive and Others

• Application areas, or solutions, across each of the target markets above:

Energy/HVAC
Lighting
Audio/Video Controls
Health & Fitness
Safety, security and environmental monitoring
Condition monitoring/asset management
Others

Technologies & Standards

• Extensive technology evaluation on BLE and variations such as Bluetooth mesh.

• Competing alternatives such as 802.15.4/Zigbee/Thread, WiFi, Z-Wave, EnOcean, proprietary and others.

• Standards developments, emerging trends, and what it means for your critical stategic planning.

Market Sizing (2016-2022)

• Total addressable market sizing for wireless sensing and control and associated low power wireless applications.

• Global market size forecasts on BLE RFIC/modules including the following breakdowns:

• Units
• Revenues
• Target Markets
• Application
• Design Type (chipset vs RF module)
• Topology
• Geography

• In-depth analysis on the average sale price (ASP) per BLE module (or the OEM cost equivalent for in-house chipset based designs)

The BLE Value System

Product segmentation: In-depth analysis and research data on over 100 companies that are having the biggest impact for the BLE IoT market today in the following segments:

Chipsets
RF Modules/Network stacks
Devices/Systems
Software/Cloud services
IT/Automation Platforms

Market Shares: BLE chipset market shares by units shipped in 2016

Disruption & Sustainability: for BLE chipset suppliers and module providers

Each company was evaluated using the following criteria:

• Current offerings, products and services
• Financials, partners, go-to-market strategy
• Protocols supported, chipset design, frequencies, tools, integration, software, key features...
• Evaluation on potential for disruption based on innovation, pricing, etc.
• Evaluation on potential for sustainability based on financials, strategic alliances and current market shares


Primary Research:

For this report, ON World surveyed >2,000 individuals including the following:

End users:

Consumers
Service providers
Retailers
Professional installers

Technology Companies:

Every quarter, ON World conducts hundreds of interviews with executives and product managers with leading manufacturers, software developers, component suppliers, and platform providers involved with low power wireless sensing and control markets.

The BLE chipset suppliers, network stack, module makers and other BLE enablers that we interviewed/analyzed and profiled for this report include the following:

Adafruit
Amber
Anaren
Casambi
CEL
Cypress
DF Robot
Dialog
Dynastream
Espressif
Fanstel
InsightSIP
IVT Corporation
Laird Tech
Link Labs
Marvell
MediaTek
Microchip
Murata
Nordic


NXP
Panasonic
Pycom
Qorvo
Qualcomm
Raytac
RF Digital (AMS)
Rigato
Seeed Devlpmt
Sierra Wireless
Silicon Labs
Silvair
STMicro
Taiyo Yuden
TDK Corp.
Telit Wireless
TI
Toshiba
u-blox
Zuli


buy
Table of Contents

Executive Summary
Report Scope
Methodology


Ecosystem

WSN Market Landscapes
Short Range Wireless
Fixed Wireless Sensor Networks
Mobile Sensing
Outlook
Long Range Wireless
Total Potential Market Sizing

Trends & Developments
Cloud Development
Consumer Wireless Adoption
Fitness Wearables
Health & Wellness
Smart Homes
BLE Smart Home Growth by Product Segment
Consumer Views
Smart Buildings
Smart Industries
Most Important Industrial WSN Features

Technology Dynamics
Summary
Multi-Protocol Chips
IP Addressable Sensors
Mesh Networking
Energy Harvesting

Technologies & Standards Developments
Bluetooth Low Energy
Bluetooth 5
Bluetooth Mesh

Competing Alternativ
es
IEEE 802.15.4
Zigbee
Thread
WiFi
Z-Wave

Network Tests
Battery Comparison in Years by 1 to 3 Volt Node
1 Volt Chipset Test
Battery Comparison
Battery Lifetime Series Years
Energy Harvester Test

Global Total Market Size Forecasts
Methodology
Total WSN Chipsets Market - Moderate & Aggressive
Total WSN Chipsets by Landscape
Total WSN Chipsets by Market Segment
Total WSN Chipsets by Technology
Bluetooth Low Energy Units - Moderate & Aggressive
Bluetooth Low Energy Revenues - Moderate & Aggressive
Bluetooth Low Energy Units by Application
Bluetooth Low Energy Units by Market
Bluetooth Low Energy Revenues by Market
Bluetooth Low Energy Average Sale Prices
Bluetooth Low Energy Units by Geography
Bluetooth Low Energy Units by Topology
Bluetooth Low Energy Units by Product Design
Bluetooth Low Energy Revenues by Product Design

Target Markets

Sports & Fitness
Trends & Developments
Value System
Market Size Forecasts
BLE & Others
Moderate & Aggressive
Chipset/Module Revenues

Personal Area Sensing
Market Trends & Developments
Value System
Market Size Forecasts
BLE & Others
Moderate & Aggressive
Chipset/Module Revenues

Health & Wellness
Market Trends & Developments
Value System
Market Size Forecasts
BLE & Others
Moderate & Aggressive
Units by Application
Chipset/Module Revenues

Smart Home
Market Trends & Developments
Value System
Market Size Forecasts
BLE & Others
Moderate & Aggressive
Units by Application
Chipset/Module Revenues
Units by Topology

Entertainment RF Controls
Market Trends & Developments
Market Size Forecasts
BLE & Others
Moderate & Aggressive
Chipset/Module Revenues

Smart Buildings
Market Trends & Developments
Value System
Market Size Forecasts
BLE & Others
Moderate & Aggressive
Units by Application
Chipset/Module Revenues

Industrial, Smart Cities & Others
Market Trends & Developments
Value System
Market Size Forecasts
BLE & Others
Moderate & Aggressive
Chipset/Module Revenues

Competitive Landscape

Chipsets
Summary
Market Shares
Market Leaders
Disruptors & Innovators

Network Stacks & RF Modules
Summary
Product Segmentation
Profiles
Product Segmentation
Profiles

List of Figures

Figure 1: BLE Unit Shipments for Sensor Networks & Others
Figure 2: Fixed WSN and Mobile Sensing
Figure 3: Global WSN Total Potential Market Size by Market
Figure 4: IoT Platforms Used
Figure 5: Wireless IoT Devices Owned – All Respondents – Q3 2017
Figure 6: Wireless IoT Devices Owned by Gender – Q3 2017
Figure 7: Global Retail BLE Device Shipments by Market
Figure 8: Global Fitness/Wearables BLE Device Shipments by Segment (2014-2016)
Figure 9: Global Health BLE Device Shipments by Segment- Last 2 Years
Figure 10: Global Smart Home BLE Device Shipments by Segment (2014-2016)
Figure 11: Most Likely Smart Home Sensors – All Respondents – Q3 2017
Figure 12: Most Likely Smart Home Sensors – Early Adopters – Q3 2017
Figure 13: Smart Home Purchasing Considerations – Early Adopters
Figure 14: Most Commonly Used Enterprise WSN Technologies
Figure 15: Enterprise Smart Lighting Integration Preferences
Figure 16: Bluetooth’s Growth in Industrial Automation - Last 2 Years
Figure 17: Most Important WSN Features - Last 2 Years
Figure 18: Most Important Enterprise WSN Considerations
Figure 19: 1 Volt Battery Comparison in Years by Node
Figure 20: 1 Volt Node Battery Lifetime in Years
Figure 21: 3 Volt Node Battery Lifetime in Years
Figure 22: 1 Volt Radio Harvester Size
Figure 23: 3 Volt Radio Harvester Size
Figure 24: Global WSN Annual Units, Moderate & Aggressive (2016-2022)
Figure 25: Global WSN Annual Units by Landscape (2016-2022)
Figure 26: Global WSN Annual Units by Market (2016-2022)
Figure 27: Global WSN Annual Units by Technology (2016-2022)
Figure 28: Global BLE IoT Annual Units, Moderate & Aggressive (2016-2022)
Figure 29: Global BLE Chip/Module Revenues, Moderate & Aggressive (2016-2022)
Figure 30: Global BLE Annual Units by Application (2016-2022)
Figure 31: Global BLE Annual Units by Market (2016-2022)
Figure 32: Global BLE Annual Units by Market (2016-2022)
Figure 33: Global BLE Chipset/Module Revenues by Market (2016-2022)
Figure 34: Global BLE Chip/Module ASPs by Select Market (2016-2022)
Figure 35: Global BLE Annual Units by Geography (2016-2022)
Figure 36: Global BLE Annual Units by Topology (2016-2022)
Figure 37: Global BLE Annual Units by Product Design (2016-2022)
Figure 38: Global BLE Revenues by Product Design (2016-2022)
Figure 39: Sports & Fitness WSN Value System
Figure 40: Sports/Fitness – WSN Annual Units, BLE & Others (2016-2022)
Figure 41: Sports/Fitness - BLE Annual Units, Moderate & Aggressive (2016-2022)
Figure 42: Sports/Fitness - BLE Chipset/Module Revenues (2016-2022)
Figure 43: Personal Area Sensing WSN Value System
Figure 44: Personal Area – WSN Annual Units, BLE & Others (2016-2022)
Figure 45: Personal Area - BLE Annual Units, Moderate & Aggressive (2016-2022)
Figure 46: Personal Area - BLE Chipset/Module Revenues (2016-2022)
Figure 47: Health & Wellness WSN Value System
Figure 48: Health – WSN Annual Units, BLE & Others (2016-2022)
Figure 49: Health - BLE Annual Units, Moderate & Aggressive (2016-2022)
Figure 50: Health - BLE Annual Units by Application (2016-2022)
Figure 51: Health - BLE Chipset/Module Revenues (2016-2022)
Figure 52: The Smart Home Value System
Figure 53: Smart Home – WSN Annual Units, BLE & Others (2016-2022)
Figure 54: Smart Home - BLE Annual Units, Moderate & Aggressive (2016-2022)
Figure 55: Smart Home - BLE Annual Units by Application (2016-2022)
Figure 56: Smart Home - BLE Chipset/Module Revenues by Application (2016-2022)
Figure 57: Smart Home - BLE Annual Units by Topology (2016-2022)
Figure 58: Media Center – WSN Annual Units, BLE & Others (2016-2022)
Figure 59: Media Center - BLE Annual Units, Moderate & Aggressive (2016-2022)
Figure 60: Media Center - BLE Chipset/Module Revenues (2016-2022)
Figure 61: Smart Building WSN Value System
Figure 62: Buildings – WSN Annual Units, BLE & Others (2016-2022)
Figure 63: Buildings - BLE Annual Units, Moderate & Aggressive (2016-2022)
Figure 64: Buildings - BLE Annual Units by Application (2016-2022)
Figure 65: Buildings - BLE Chipset/Module Revenues (2016-2022)
Figure 66: Industrial WSN Value System
Figure 67: Industrial/Cities WSN Annual Units, BLE & Others (2016-2022)
Figure 68: Industrial - BLE Annual Units, Moderate & Aggressive (2016-2022)
Figure 69: Industrial - BLE Chipset/Module Revenues (2016-2022)
Figure 70: BLE Chipset Suppliers - Disruption & Sustainability
Figure 71: BLE IoT Chipset Shipment Market Shares in 2016
Figure 72: BLE Network Stacks & Modules - Disruption & Sustainability

List of Tables

Table 1: Short Range Wireless Sensor Network Technologies
Table 2: Battery Comparison in Years by 1 Volt Node
Table 3: Battery Comparison in Years by 3 Volt Node
Table 4: Global WSN Annual Units, Aggressive & Moderate (2016-2022)
Table 5: Global WSN Annual Units by Landscape (2016-2022)
Table 6: Global WSN Annual Units by Market (2016-2022)
Table 7: Global WSN Annual Units by Technology (2016-2022)
Table 8: Global BLE IoT Annual Units, Moderate & Aggressive (2016-2022)
Table 9: Global BLE Chip/Module Revenues, Moderate & Aggressive (2016-2022)
Table 10: Global BLE Annual Units by Application (2016-2022)
Table 11: Global BLE Chipset/Module Revenues by Market (2016-2022)
Table 12: Global BLE Chip/Module ASPs by Select Market (2016-2022)
Table 13: Global BLE Annual Units by Geography (2016-2022)
Table 14: Global BLE Annual Units by Topology (2016-2022)
Table 15: Global BLE Annual Units by Product Design (2016-2022)
Table 16: Global BLE Revenues by Product Design (2016-2022)
Table 17: Sports/Fitness – WSN Annual Units, BLE & Others (2016-2022)
Table 18: Sports/Fitness - BLE Annual Units, Moderate & Aggressive (2016-2022)
Table 19: Sports/Fitness - BLE Chipset/Module Revenues (2016-2022)
Table 20: Personal Area – WSN Annual Units, BLE & Others (2016-2022)
Table 21: Personal Area - BLE Annual Units, Moderate & Aggressive (2016-2022)
Table 22: Personal Area - BLE Chipset/Module Revenues (2016-2022)
Table 23: Health – WSN Annual Units, BLE & Others (2016-2022)
Table 24: Health - BLE Annual Units, Moderate & Aggressive (2016-2022)
Table 25: Health - BLE Annual Units by Application (2016-2022)
Table 26: Health - BLE Chipset/Module Revenues (2016-2022)
Table 27: Smart Home – WSN Annual Units, BLE & Others (2016-2022)
Table 28: Smart Home - BLE Annual Units, Moderate & Aggressive (2016-2022)
Table 29: Smart Home - BLE Annual Units by Application (2016-2022)
Table 30: Smart Home - BLE Chipset/Module Revenues by Application (2016-2022)
Table 31: Smart Home - BLE Annual Units by Topology (2016-2022)
Table 32: Media Controls - WSN Annual Units, BLE & Others (2016-2022)
Table 33: Media Controls - BLE Annual Units, Moderate & Aggressive (2016-2022)
Table 34: Media Controls - BLE Chipset/Module Revenues (2016-2022)
Table 35: Buildings – WSN Annual Units, BLE & Others (2016-2022)
Table 36: Buildings - BLE Annual Units, Moderate & Aggressive (2016-2022)
Table 37: Buildings - BLE Annual Units by Application (2016-2022)
Table 38: Buildings - BLE Chipset/Module Revenues (2016-2022)
Table 39: Industrial/Cities – WSN Annual Units, BLE & Others (2016-2022)
Table 40: Industrial - BLE Annual Units, Moderate & Aggressive (2016-2022)
Table 41: Industrial - BLE Chipset/Module Revenues (2016-2022)
Table 42: Bluetooth Low Energy Chipset Suppliers – Summary
Table 43: BLE Chipset Suppliers - Profiles
Table 44: BLE Network Stack & Module Providers - Summary
Table 45: BLE Network Stacks & Modules – Profiles


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