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Smart Energy Homes
A Market Dynamics Report
Synopsis:
Tens of millions of households will adopt smart energy solutions within the next few years. Multi-billion dollar smart grid initiatives have seeded developers, educated the public, and created the necessary networking standards for mass market adoption of home energy management systems.
The Home Area Network (HAN) ecosystem is starting to take shape. An emerging trend is for developers to offer hybrid HAN products and services that are not limited to energy management. Energy is the killer app for the HAN, called the “energyHAN,” and what we focus on in this report. With hundreds of competitors, multiple architectures and many distribution models, energyHAN products and services are diverse and rapidly evolving.
Our research with 600+ early adopters in five continents found that they are very interested in saving energy costs and to a lesser but significant degree in being green. In fact, if they could save up to 30% on their energy bill, they would be willing to spend an average of $150 on home energy equipment.
Based on 820 interviews with consumers, home installers, vendors and suppliers, this report covers the global market for home energy management products and services. The key components of this report include the following:
- Market segmentation, forces, drivers and market sizing for global, North America, Europe, Asia Pacific, and the Rest of World
- 5 year forecasts on smart energy households by region and by application (energy awareness, automation and control, and “sentient”)
- 5 year unit and revenue forecasts for in-home energy displays, smart thermostats, load measuring/control devices, smart appliances, networking equipment (e.g. gateways/bridges)
- 5 year forecasts by product segment including equipment, software and services
- 5 year forecasts by technology including ZigBee, WiFi, Other RF and powerline
- Key findings from two consumer surveys on their interest in home energy solutions, most likely products, pricing preferences, adoption drivers, and more…
- In-depth analysis of 57 companies including home energy systems manufacturers, home energy platform providers, and AMI/MDM vendors.
ON World has been researching the smart home, energy sector, and related technologies since 2002 and has published dozens of reports on these subjects. |
Primary Research:
820 individuals were surveyed for this report including:
End Users
Phone interviews and online surveys with 604 consumers in North America, Europe, Australia, Asia and Latin America;
117 home installers
Vendors/Suppliers/Experts
100+ interviews with manufacturers, AMI vendors, software developers, component suppliers, industry experts, and government agencies
Free Executive Summary:
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"smart energy" in the subject. |
Primary Research:
For this report, ON World surveyed more than 820 individuals including the following:
End users:
- 604 consumers in North America, Europe, Asia, Australia, and Latin America
- 117 professional home installers in North America
Technology Companies:
100+ phone interviews with manufacturers, AMI vendors, software developers, component suppliers, industry experts, and government agencies...
A few of these include:
4Home, Aclara, Alertme, Aztech, Belkin, Blue Line, Cisco, Comverge, Current Cost, D-Link, Echelon, Ecobee, EcoFactor, eMeter, EnergyHub, Energy, Inc., GE, Green Energy Options, GridPoint, HAI, Honeywell, iControl Networks, Intamac Systems, Intwine, Itron, Jetlun, Landis+Gyr, Onzo, PassivSystems, Radio Thermostat, Rainforest Automation, Sequentric, Silver Spring, SmartLabs, Tendril, Tenrehte, Trilliant, Wireless Glue Networks ...
Table of Contents
Executive Summary
Reaching the Consumer
Report Scope
Methodology
The Smart Energy Home Ecosystem
Key Concepts
The Smart Energy Consumer
Interest in Home Energy Management
Interest in Paying for Home Energy Systems
Energy Saving Strategies
Most Likely Energy Management Services
The Smart Energy Home Evolution
Energy Awareness
Automation & Control
Sentience
Energy Saving Scenarios
Products & Services
In-Home Energy Displays
Smart Thermostats
Home Energy Controller
Load Measuring & Controlling Devices
Smart Appliances
Lighting Controls
Consumer Product Preferences
Preferred Home Energy Interface
Preferred Product Features
Max Monthly Service Fee
Max Upfront Equipment Costs
Automation and Consumer Control
Distribution Models
Utilities/Energy Retailers
North America
Europe & Australia
Other Regions
Professional Installers/Builders
Other Channels
Retail
Security Services
Telecom/Cable/Broadband
Outlook
Market Forces & Drivers by Region
Market Size Forecasts
Methodology
Total Potential Market Sizing
Smart Energy Households
Smart Energy Households by Geography
Applications
Cumulative Devices
Annual Unit Shipments
Revenues
Revenues by Product Segment
Revenues by Region
Annual Units by Product Type
Equipment Revenues
Average Sale Price
Units by Distribution Channel
Units by Technology
North America
Market Forces
Smart Grid Initiatives
Utility/Energy Retailers
Third Party Initiatives
Consumer Perspectives
Adoption Drivers
Equipment Pricing
Monthly Service Fee
Most Likely Products & Energy Saving Strategies
Market Size Forecasts
Broadband Households & Interval Meters
Smart Energy Households
Applications
Cumulative Devices
Annual Units
Equipment Revenues
Revenues by Product Segment
Units by Distribution Channel
Units by Technology
Europe
Market Forces
Smart Grid Initiatives
United Kingdom
Germany
France
Scandinavia
Italy
Spain & Portugal
Consumer Perspectives
Adoption Drivers
Equipment Pricing
Monthly Service Fee
Most Likely Products & Energy Savings Strategies
Market Size Forecasts
Broadband Households & Interval Meters
Smart Energy Households
Applications
Cumulative Devices
Annual Units
Equipment Revenues
Revenues by Product Segment
Units by Distribution Channel
Units by Technology
Asia Pacific
Market Forces
Smart Grid Initiatives
Australia
South Korea
Japan
Singapore
China
Consumer Perspectives
Adoption Drivers
Equipment Pricing
Monthly Service Fee
Most Likely Products & Energy Saving Strategies
Market Size Forecasts
Broadband Households & Interval Meters
Smart Energy Households
Applications
Cumulative Devices
Annual Units
Equipment Revenues
Revenues by Product Segment
Units by Distribution Channel
Units by Technology
Technology Dynamics
Emerging Trends
Open Standards
Migration to IP
Wireless IP Sensor Networking
Security
Home Area Network (HAN)
HAN Definition
energyHAN Definition
energyHAN Requirements
Architectures
Extended AMI
U-SNAP Alliance
Integrated Gateway
Internet HAN
Stand-Alone
AMI Hosting
Home Energy Technology Awareness
ZigBee
Wi-Fi
HomePlug
Bluetooth Low Energy
Technologies & Standards
IEEE802.15.4 Standards
ZigBee
ZigBee Smart Energy
ZigBee Smart Energy 2.0
WiFi
Bluetooth Low Energy
Z-Wave
HomePlug
Open Source Developments
OpenADR
Open Source Home Area Network (OSHAN)
Simulations - onSimulator™
Node and Network Provisioning
Run-Time Engine
Simulation Overview
Home with 10 nodes with 3 sensors
Networks Setup
Networks Power Results
Sensor to Radio Power Comparison – 3 Sensor Node
Battery Comparison – 3 Sensor Node
Battery Lifetime – 3 Sensor Node
Energy Harvester Sizing – 3 Sensor Node
Competitive Landscape
Vendor Positioning
Home Energy Systems
Disruption & Sustainability
Product Segmentation
Profiles
Home Energy Platforms
Disruption & Sustainability
Product Segmentation
Profiles
AMI Infrastructure
Disruption & Sustainability
Product Segmentation
Profiles
List of Figures
Figure 1: The Smart Energy Home Ecosystem
Figure 2: Interest In New Home Energy Technologies
Figure 3: Consumer Survey - Home Energy Management Drivers
Figure 4: Biggest Home Energy Management Market Drivers
Figure 5: Consumer Survey - Home Energy Management Drivers by Country
Figure 6: Likely To Use At Least One Home Energy Product
Figure 7: Willing To Pay For Energy Management Equipment
Figure 8: Average Amount Willing To Pay For Energy Equipment
Figure 9: Willing to Spend >$150 on Energy Equipment
Figure 10: Willing To Spend >$5/Month On An Energy Service
Figure 11: Consumer Survey - Most Likely To Encourage Savings
Figure 12: Consumer Survey – Likelihood To Encourage Savings At My Household
Figure 13: Consumer Survey - Most Likely Energy Management Services
Figure 14: Expert Survey – Most Likely Energy Management Services
Figure 15: energyHAN Applications
Figure 16: Home Energy Services & Potential Consumer Savings
Figure 17: Four 5-Year Energy Saving Scenarios
Figure 18:The Evolving Smart Energy Home
Figure 19: Major energyHAN Components
Figure 20: Current energyHAN Products by Type
Figure 21: Consumer Survey - Most Likely Home Energy Products
Figure 22: Expert Survey - Most Likely Home Energy Products
Figure 23: Consumer Survey - Preferred Home Energy Interface Device
Figure 24: Consumer Survey - Preferred Home Energy Interface Device by Country
Figure 25: Expert Survey - Preferred Home Energy Product Features
Figure 26: Expert Survey - Preferred Home Energy Controller
Figure 27: Consumer Survey - Max Home Energy Monthly Service Fee
Figure 28: Consumer Survey - Max Home Energy Monthly Service Fee by Country
Figure 29: Consumer Survey - Max Home Energy Equipment Pricing
Figure 30: Consumer Survey - Max Home Energy Equipment Pricing By Country
Figure 31: Consumer Survey - Prefer Automation and Consumer Control
Figure 32: Consumer Survey - Automation and Consumer Control by Country
Figure 33: The Smart Energy Home Value System
Figure 34: Home Installers - Most Likely Impact from energyHAN Initiatives
Figure 35: Home Installer - Current Energy Management Products
Figure 36: Home Installers - Preferred energyHAN Technologies
Figure 37: Home Energy Adoption Drivers by Region
Figure 38: Global Broadband Households & Interval Meters (2008-2014)
Figure 39: Global Smart Energy Households, Moderate and Aggressive (2009-2014)
Figure 40: Global Smart Energy Household by Region (2009-2014)
Figure 41: Global Smart Energy Households by Application (2009-2014)
Figure 42: Global Cumulative energyHAN Devices by Type (2009-2014)
Figure 43: Global energyHAN Annual Units, Moderate and Aggressive (2009-2014)
Figure 44: Global energyHAN Revenues, Moderate and Aggressive (2009-2014)
Figure 45: Global energyHAN Revenues, Equipment & Services (2009-2014)
Figure 46: Global energyHAN Revenues by Region (2009-2014)
Figure 47: Global energyHAN Annual Units by Product Type (2009-2014)
Figure 48: Global energyHAN Eqpmnt Revenues by Product Type (2009-2014)
Figure 49: Global energyHAN Average Sale Prices by Product Type (2009-2014)
Figure 50: Global energyHAN Units by Distribution Channel (2009-2014)
Figure 51: Global energyHAN Units by Technology (2009-2014)
Figure 52: North America Home Energy Adoption Drivers
Figure 53: United States – Interest In New Home Energy Technologies
Figure 54: United States – Home Energy Management Drivers
Figure 55: United States – Willing to Pay for Energy Management Equipment
Figure 56: United States – Max Home Energy Equipment Pricing
Figure 57: United States – Willing to Pay for Monthly Energy Service
Figure 58: United States – Max Home Energy Monthly Service Fee
Figure 59: United States – Most Likely Home Energy Products
Figure 60: United States – Energy Saving Strategies
Figure 61: North America Broadband Households & Interval Meters (2008-2014)
Figure 62: North America – Smart Energy Households (2009-2014)
Figure 63: North America – Smart Energy Households by Application (2009-2014)
Figure 64: North America - Cumulative energyHAN Devices by Type (2009-2014)
Figure 65: North America – energyHAN Annual Units by Product Type (2009-2014)
Figure 66: North America - energyHAN Eqpmnt Revenues by Product Type (2009-2014)
Figure 67: North America - energyHAN Revenues, Equipment & Services (2009-2014)
Figure 68: North America - energyHAN Units by Distribution Channel (2009-2014)
Figure 69: North America - energyHAN Units by Technology (2009-2014)
Figure 70: Europe Home Energy Adoption Drivers
Figure 71: UK Smart Metering System
Figure 72: Germany’s Open Meter System Overview
Figure 73: United Kingdom – Interest In New Home Energy Technologies
Figure 74: United Kingdom – Home Energy Management Drivers
Figure 75: United Kingdom – Willing to Pay for Energy Management Equipment
Figure 76: United Kingdom – Max Home Energy Equipment Pricing
Figure 77: United Kingdom - Willing to Pay for Monthly Energy Service
Figure 78: United Kingdom – Max Home Energy Monthly Service Fee
Figure 79: United Kingdom – Most Likely Home Energy Products
Figure 80: United Kingdom – Energy Saving Strategies
Figure 81: Europe – Broadband Households & Interval Meters (2008-2014)
Figure 82: Europe – Smart Energy Households, Moderate & Aggressive (2009-2014)
Figure 83: Europe – Smart Energy Households by Application (2009-2014)
Figure 84: Europe – Cumulative energyHAN Devices by Type (2009-2014)
Figure 85: Europe – energyHAN Annual Units by Product Type (2009-2014)
Figure 86: Europe - energyHAN Eqpmnt Revenues by Product Type (2009-2014)
Figure 87: Europe – energyHAN Revenues, Equipment & Services (2009-2014)
Figure 88: Europe - energyHAN Units by Distribution Channel (2009-2014)
Figure 89: Europe – energyHAN Units by Technology (2009-2014)
Figure 90: Asia Pacific Home Energy Adoption Drivers
Figure 91: Australia – Consumer interest in new home energy technologies
Figure 92: Australia – Home energy management drivers
Figure 93: Australia – Willing to Pay for Energy Management Equipment
Figure 94: Australia – Max Home Energy Equipment Pricing
Figure 95: Australia- Willing to Pay for Monthly Energy Service
Figure 96: Australia – Max Home Energy Monthly Service Fee
Figure 97: Australia – Most Likely Home Energy Products
Figure 98: Australia – Energy Saving Strategies
Figure 99: Asia Pacific - Broadband Households & Interval Meters (2008-2014)
Figure 100: Asia Pacific – Smart Energy Households (2009-2014)
Figure 101: Asia Pacific – Smart Energy Households by Application (2009-2014)
Figure 102: Asia Pacific - Cumulative energyHAN Devices by Type (2009-2014)
Figure 103: Asia Pacific – energyHAN Annual Units by Product Type (2009-2014)
Figure 104: Asia Pacific - energyHAN Eqpmnt Revenues by Product Type (2009-2014)
Figure 105: Asia Pacific - energyHAN Revenues, Equipment & Services (2009-2014)
Figure 106: Asia Pacific - energyHAN Units by Distribution Channel (2009-2014)
Figure 107: Asia Pacific - energyHAN Units by Technology (2009-2014)
Figure 108: Global Home Energy Units Shipped by Technology
Figure 109: Consumer Technology Familiarity 2010
Figure 110: Home Area Network Radio Technologies
Figure 111: Home Area Network Radio Battery Lifetime
Figure 113: Radio and Sensor Power Low Rate (1/Hour)
Figure 114: Radio and Sensor Power High Rate (1/Minute)
Figure 115: Battery Comparison – High Rate (1/Minute)
Figure 116: Battery Comparison – Low Rate (1/Hour)
Figure 117: Battery Lifetime – High Rate (1- 60/Minute)
Figure 118: Battery Lifetime – Low Rate (1- 60/Hour)
Figure 119: Energy Harvester Size – High Rate (1/Minute)
Figure 120: Energy Harvester Size – Low Rate (1/Hour)
Figure 121: The Smart Energy Home Competitive Landscape
Figure 122: Home Energy Vendor Positioning
Figure 123: Home Energy Systems – Disruption & Sustainability
Figure 124: Home Energy Platforms – Disruption & Sustainability
Figure 125: AMI Infrastructure – Disruption & Sustainability
List of Tables
Table 1: Four 5-Year Energy Saving Scenarios
Table 2: Home Energy Market Forces by Geographical Region
Table 3: Global Broadband Households & Interval Meters (2008-2014)
Table 4: Global Smart Energy Households, Moderate and Aggressive (2009-2014)
Table 5: Global Smart Energy Households by Region (2009-2014)
Table 6: Global Smart Energy Households by Application (2009-2014)
Table 7: Global Cumulative energyHAN Devices by Type (2009-2014)
Table 8: Global energyHAN Annual Units, Moderate and Aggressive (2009-2014)
Table 9: Global energyHAN Revenues, Moderate and Aggressive (2009-2014)
Table 10: Global energyHAN Revenues, Equipment & Services (2009-2014)
Table 11: Global energyHAN Revenues by Region (2009-2014)
Table 12: Global energyHAN Annual Units by Product Type (2009-2014)
Table 13: Global energyHAN Eqpmnt Revenues by Product Type (2009-2014)
Table 14: Global energyHAN Average Sale Prices by Product Type (2009-2014)
Table 15: Global energyHAN Units by Distribution Channel (2009-2014)
Table 16: Global energyHAN Units by Technology (2009-2014)
Table 17: North America – Home Energy Market Forces
Table 18: North America - Broadband Households & Interval Meters (2008-2014)
Table 19: North America – Smart Energy Households (2009-2014)
Table 20: North America – Smart Energy Households by Application (2009-2014)
Table 21: North America - Cumulative energyHAN Devices by Type (2009-2014)
Table 22: North America – energyHAN Annual Units by Product Type (2009-2014)
Table 23: North America - energyHAN Eqpmnt Revenues by Product Type (2009-2014)
Table 24: North America - energyHAN Revenues, Equipment & Services (2009-2014)
Table 25: North America - energyHAN Units by Distribution Channel (2009-2014)
Table 26: North America - energyHAN Units by Technology (2009-2014)
Table 27: Europe – Home Energy Market Forces
Table 28: Europe - Broadband Households & Interval Meters (2008-2014)
Table 29: Europe – Smart Energy Households (2009-2014)
Table 30: Europe – Smart Energy Households by Application (2009-2014)
Table 31: Europe – Cumulative energyHAN Devices by Type (2009-2014)
Table 32: Europe – energyHAN Annual Units by Product Type (2009-2014)
Table 33: Europe – energyHAN Eqpmnt Revenues by Product Type (2009-2014)
Table 34: Europe – energyHAN Revenues, Equipment & Services (2009-2014)
Table 35: Europe - energyHAN Units by Distribution Channel (2009-2014)
Table 36: Europe – energyHAN Units by Technology (2009-2014)
Table 37: Asia Pacific – Home Energy Market Forces
Table 38: Asia Pacific - Broadband Households & Interval Meters (2008-2014)
Table 39: Asia Pacific – Smart Energy Households (2009-2014)
Table 40: Asia Pacific – Smart Energy Households by Application (2009-2014)
Table 41: Asia Pacific - Cumulative energyHAN Devices by Type (2009-2014)
Table 42: Asia Pacific – energyHAN Annual Units by Product Type (2009-2014)
Table 43: Asia Pacific - energyHAN Eqpmnt Revenues by Product Type (2009-2014)
Table 44: Asia Pacific - energyHAN Revenues, Equipment & Services (2009-2014)
Table 45: Asia Pacific - energyHAN Units by Distribution Channel (2009-2014)
Table 46: Asia Pacific - energyHAN Units by Technology (2009-2014)
Table 47: 802.15.4 Summary
Table 48: ZigBee Summary
Table 49: ZigBee Smart Energy Features
Table 50: WiFi Summary
Table 51: Bluetooth Low Energy Summary
Table 52: Z-Wave Summary
Table 53: HomePlug Summary
Table 54: Home Energy Systems – Products & Services
Table 55: Home Energy Systems – Profiles
Table 56: Home Energy Platforms – Products & Services
Table 57: Home Energy Platforms – Profiles
Table 58: AMI Infrastructure – Products & Services
Table 59: AMI Infrastructure – Profiles
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