Contributors:
Mareca Hatler and
Darryl Gurganious

Slides: 55 (76 figures)

Price:
$699 (multi-user/corporate license)

Table of Contents

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Synopsis:

In this report, delivered in PowerPoint, we present the survey findings a survey completed in January 2015 with 1,000+ U.S. consumers on current usage trends, adoption drivers and user preferences for wearable technologies.

The results are filtered by adopters, gender, age and household income. In addition, we compare some of the results with a previous survey completed in 2014.

A few of the areas covered include the following:

• Adoption timelines
• Preferred products and form factors
• Most likely wearable technology apps
• Preferences for health and fitness apps
• Maximum device pricing
• Types of mobile sensing data willing to share
• Biggest concerns
• Opinions on the markets where wearables will have a positive impact

Slide Headings

Table of Contents
License
Methodology & Objectives

Wearable Technologies:

Likely Wearable Tech Products in 2015 vs 2014
Likely Wearable Tech Products by Gender
Likely Wearable Tech Products by Age
Likely Wearable Tech Products by Income

Likely Wearable Tech Apps in 2015 vs 2014
Likely Wearable Tech Apps by Gender
Likely Wearable Tech Apps by Age
Likely Wearable Tech Apps by Household Income

Likely Wearable Tech Health & Fitness Apps
Likely Wearable Tech Health & Fitness Apps by Gender
Likely Wearable Tech Health & Fitness Apps by Age
Likely Wearable Tech Health & Fitness Apps by Household Income

Wearable Tech Adoption Timeline by Gender
Wearable Tech Adoption Timeline by Age
Wearable Tech Adoption Timeline – 18-34
Wearable Tech Adoption Timeline – 35-54
Wearable Tech Adoption Timeline by Household Income
Wearable Tech Adoption Timeline – <$50K
Wearable Tech Adoption Timeline – >$50K
Wearable Tech Adoption Timeline by Income

Preferred Wearable Tech Form Factor by Gender
Preferred Wearable Tech Form Factor by Age
Preferred Wearable Tech Form Factor – 18-34
Preferred Wearable Tech Form Factor – 35-54
Preferred Wearable Tech Form Factor by Income
Preferred Wearable Tech Form Factor – <$50K
Preferred Wearable Tech Form Factor – >$50K

Maximum Wearable Tech Device Price in 2015 vs 2014
Maximum Wearable Tech Device Price by Gender
Maximum Wearable Tech Device Price by Age
Maximum Wearable Tech Device Price by Age - 18-34
Maximum Wearable Tech Device Price by Age - 35-54
Maximum Wearable Tech Device Price by Age - 55+
Maximum Wearable Tech Device Price by Household Income
Maximum Wearable Tech Device Price – <$50K
Maximum Wearable Tech Device Price – >$50K

Types of Wearable Tech Data Willing to Share
Types of Wearable Tech Data Willing to Share by Gender
Types of Wearable Tech Data Willing to Share by Age
Types of Wearable Tech Data Willing to Share by Household Income

Biggest Wearable Tech Concern in 2015 vs 2014
Biggest Wearable Tech Concern by Gender
Biggest Wearable Tech Concern by Age
Biggest Wearable Tech Concern by Household Income

Likely Future Wearable Tech Markets
Likely Future Wearable Tech Markets by Gender
Likely Future Wearable Tech Markets by Age
Likely Future Wearable Tech Markets by Income

Planned Fitness-Tracking Wearable Tech Device
Planned Fitness-Tracking Wearable Tech Device by Gender
Planned Fitness-Tracking Wearable Tech Device by Age
Planned Fitness-Tracking Wearable Tech Device by Income

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