1 in 5 Americans Will Own a Wearable Technology Product by 2015
Mainstream Americans are adopting wearable technologies and interested in applications outside health and fitness, according to global technology research firm, ON World. By next year, 1 in 5 Americans will own a wearable technology product such as smart watch, activity tracker or smart glasses.
San Diego, CA April 30, 2014— Mass market adoption for wearable technologies is underway in the U.S. , according to global technology research firm, ON World.
“Mobile integrated wireless technologies such as Bluetooth Smart have made wearable technologies appealing to mainstream consumers,” says Mareca Hatler, ON World’s research director. “Fitness continues to be the primary driver but opportunities for wearable devices are growing for personal lifestyle enhancements, safety, comfort and convenience.”
ON World’s recently completed survey with 1,000+ U.S. adult consumers found that by next year 19% of Americans will own a wearable technology product such as smart watch, activity tracker or smart glasses. A younger demographic influence is leading the way for mass market adoption with over 30% of respondents aged 18 to 34 that already have a wearable technology product or plan to within the next 12 months.
Although today’s wearable technology consumers tend to have higher incomes, respondents at all income levels are current wearable technology adopters or plan to be by 2015. However, males are more likely than females to have a wearable technology product or plan to purchase one within the next year.
The majority of respondents will use their wearable technology device for health, fitness and communications. For respondents aged 18 to 34, 6 in 10 are likely to use a wearable technology product for health or fitness.
Smart watches are the most popular wearable product category followed by activity trackers, smart glasses, heart rate monitors and smart clothing. Respondents aged 18 to 34 are nearly two times more likely to purchase a smart watch compared with older respondents. However, respondents aged 25 to 34 are two times more likely to purchase an activity tracker compared with 18 to 25 year olds.
Over two-thirds of the respondents believe wearable technology will have a positive impact on industries such as health and wellness, sports and fitness, safety and security, home automation and energy management. A quarter of those aged 18 to 34 believe that wearable technology will have a positive impact on home automation and even more believe wearables will positively influence their safety and security.
The biggest concerns about wearable technology are costs as well as privacy and security followed by radio wave radiation, ease of use and battery lifetime.
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