Home Energy Management:
Consumer Views & Preferences

Consumer Survey (PowerPoint)

Published: Q1 2014

Mareca Hatler,
Darryl Gurganious,
Charlie Chi Ph.D

Slides: 52 (92 figures)

Table of Contents

HEM Consumer Views

ON World's Research:
* Leading industry experts
* Primary investigation
* Network simulations
* Money back guarantee

News release



Related Reports:

Smart Home Set
50% off 5 reports

Smart Grid Set
30% off 7 reports

Smart Energy Set
40% off 6 reports

Smart Building Set
35% off 4 reports

$999 (multi-user/corporate license,

*Included with a multi-user license for Smart Energy Set, Smart Building Set or Smart Home Set


In this report, delivered in PowerPoint, we present the survey findings from two surveys with 1,500+ U.S. consumers on current usage trends, adoption drivers and user preferences for home energy management (HEM) products and services.

A few of the areas covered include the following:

  • Preferred products and services (PCTs, IHDs, smart appliances, smart plugs, etc.)
  • Adoption considerations and most important HEM product features
  • Energy system usage trends
  • Preferences for real-time energy info and automation
  • Preferences on upfront equipment cost vs monthly services
  • Maximum service fee
    Maximum equipment costs
  • Preferred smart home interfaces
  • Preferred HEM service provider or sales channel
  • Willingness to allow utility to remotely control HEM devices
  • Most likely demand response incentives

Primary Research:

1500+ U.S. consumers

Slide Headings

Table of Contents
Methodology & Objectives

US Consumers:
Respondents Overview
HEM Purchasing Considerations by Gender
HEM Purchasing Considerations by Age
HEM Purchasing Considerations – 18 -34
HEM Purchasing Considerations – 35 - 54
HEM Purchasing Considerations– 55+
HEM Purchasing Considerations by Income
HEM Purchasing Considerations – <$50K
HEM Purchasing Considerations – $50K-$100K
Willing Demand Participants by Gender
Willing Demand Participants by Age
Willing Demand Participants – 18 -34
Willing Demand Participants – 35 - 54
Willing Demand Participants – 55+
Willing Demand Participants by Income
Willing Demand Participants – <$50K
Willing Demand Participants – $50K-$100K
Most Likely Home Energy Products by Gender
Most Likely Home Energy Products by Age
Most Likely Home Energy Products by Income

Early Technology Adopters:
Respondents Overview
Current Home Systems & Technology Familiarity
Connected Home Technologies
Smart Home Systems & Services
Smart Home Service Costs
Most Appealing Smart Home Features
Preferred Smart Home Interfaces
Preferred Smart Home Channel/Providers
Home Energy Management Considerations
Energy Savings
Low Upfront Costs vs No Service Fee
Control over Devices vs. Utility Control
Automated Systems vs Real-time Energy Data
Current Home Energy Products & Services
Programmable Thermostat Features
Programmable Thermostat Usage Trends
Real-Time Energy Display Usage Trends
Web Energy Portal Usage Trends
Services Fee: Max Willing to Spend/Month
Equipment Costs: Max Willing to Spend Upfront
Most Likely Home Energy Management Products
Smart Thermostat
Lighting Controls
Smart Appliance
Real-time Energy Display
Smart Lighting: Preferences on No. of Smart Bulbs and Costs
Home Energy Saving Strategies
Associated Reseach

Contact Info

Slide Overview

HEM Consumer Views PPT

About ON World:
ON World provides global business intelligence on smart technology markets. For the past decade, our research reports and information services have been sold to Fortune 1000 companies, startups and investors worldwide.

Questions? We welcome your questions on completed reports or suggestions on upcoming research. The fastest way to process your request is to send us an eMail

About Us Reports Customers Our Team