North America unit shipments for smart bulbs, lamps, fixtures and light strips will increase 12X in the next five years. Major drivers include: a strong US economy, smart home voice assistants, mass market retailers’ smart lighting investments as well as hub-less solutions using Bluetooth or WiFi with a low-cost entry point.
For this report, ON World conducted phone-based and in-person interviews and surveys in July/August 2018 and again in May/June 2019. This includes hundreds of retail stores such as Home Depot, Lowe’s, Walmart, Target, Bed Bath & Beyond, Best Buy, Apple Stores, Ace Hardware and True Value. ON World also conducted surveys with 6,600 smart home consumers through June of 2019.
ON World’s Q2 2019 survey with smart bulb buyers found that 77% purchased their first smart bulb within the past year. Current smart bulb buyers are planning an average of 5.7 additional smart bulbs over the next two years. However, 1 in 4 have returned at least one smart bulb over the past two years and 30% indicate that it was “moderately difficult” to “nearly impossible” to install their smart bulb.
Mass Market Strategies
Our research has uncovered significant smart lighting channel growth and consumer demand in the North America market. Voice assistants such as Amazon Alexa and Google Assistant have simplified the technical complexity of deploying and configuring smart home devices. This is illustrated by C by GE’s seamless integration with Google Home Mini that is hub-less and hides the user from the “pain point” of network integration.
This report analyzes these developments, evaluates the market leaders and innovators, and uncovers the user requirements and technology gaps for mass market smart lighting adoption.
This report-- based on extensive surveys and interviews across the whole smart lighting ecosystem with nearly 7,000 individuals-- analyzes the North America residential smart lighting market specifically for smart bulbs, light strips, lamps and fixtures.
Investigations include the following:
- 235 US retail sales reps for 9 chains: Home Depot, Lowe’s, Walmart, Target, Bed Bath & Beyond, Best Buy, Apple Stores, Ace Hardware and True Value
- 850 mass market consumers and recent home buyers
- 750 smart light bulb buyers
- 5,000 early adopting smart lighting consumers
- 70+ interviews with leading lighting manufacturers, home builders, smart home platforms, chipset suppliers, industry alliances and professional home lighting installers.
The report presents and analyzes the results from these surveys and includes 6-year unit forecasts for smart lighting products and revenues with detailed breakdowns by distribution channel including by product segment, bulb color type (e.g. RGBW, tunable white and dimmable only), features such as speakers, as well as by communication technology (Zigbee, Bluetooth, WiFi, Others).
6,900+ individuals including consumers, home service providers, retail outlets, professional installers, builders, lighting manufacturers, control system providers and component suppliers.
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