About us

ON World Inc. provides world class business intelligence on smart technology markets.

Smart technology systems such as wireless sensor networking, home area networks, advanced metering and cloud computing are changing the way that the world works by increasing the awareness and connectedness of the system in which they are used.

Our research reports and customized studies provide Fortune 1000 companies, startups, and investors with the market data and strategic analysis they need to succeed in today's highly dynamic and rapidly evolving technology markets.

We are distinguished by the following:

People -- We have assembled a world-class team of analysts who have relevant industry experience and technical knowledge.

Proprietary Systems -- Our proprietary research system emphasizes extensive primary research with vendors, suppliers, and end users; ongoing compilation of market intelligence from thousands of public and private data sources; and systematic analyses and forecasting processes. We invest a large percentage of our profits in leading edge information technologies that drive our primary research.

Position -- We focus exclusively on smart technology markets and have created information technology systems that model the specific challenges related to smart technologies.

Pricing -- By profit-sharing with our analysts, leveraging our proprietary systems, and focusing on Smart Technologies, we can offer you -- our customer-- maximum research value at a fraction of the cost of our competitors.

Our Customers

Selling to more than 40 countries worldwide, ON World's customers include market leaders in IT, networking automation and mobile computing such as 3M, Apple, Cisco, Eaton, Emerson, Ericsson, France Telecom, GE, Honeywell, Hewlett-Packard, IBM, Intel, Microsoft, Motorola, Nokia, Philips, Samsung, Siemens, SK Telecom and T-Mobile as well as smaller innovators and startups.

Our research is frequently used by management consultants and other analyst firms such as Bain, Boston Consulting Group, McKinsey and IMS Research.

In addition, ON World's investment analyses have been instrumental for private equity funding for smart technology startups that currently have a combined multi-billion dollar valuation.

Read some of our customer testimonials

Media Coverage

ON World is regularly quoted by leading business and technology publications such as CNBC, CNET, Entrepreneur Magazine, Forbes, Investor's Business Daily, MIT's Technology Review, New York Times, Sensors Magazine, Control Design,The Economist, EE Times, and the Wall Street Journal.

Our research has been referenced by federal agencies and research institutions such as NIST, Lawrence Livermore National Laboratory, and the US Department of Energy.


ON World's research methodology features extensive primary research (including phone interviews and online surveys), ongoing review and filtering of market data from thousands of public and private data sources, as well as systematic analyses and forecasting processes.

  • Preparation - Before beginning a new report we get feedback from our customers to define the market, technology, and product/service scope as well as other research objectives such as investigating specific end users' needs.
  • Primary Research - We complete surveys with hundreds of end users, vendors, and suppliers every quarter.
  • Competitive Landscape - Product segmentation, competitor "disruption" and "sustainability" evaluation, value system analysis and other competitive forces.
  • Technology Dynamics - Competing variations and alternatives, standards, performance, functionality, and pricing.
  • Market Forces - Market segmentation, industry, economic, and regulatory forces.
  • Forecasting - Total potential market sizing, adoption drivers and inhibitors, and projections using our proprietary formula that predicts the impact of emerging technologies on new and existing markets.
  • Report Writing - Each report-- authored by at least two senior analysts-- includes the following major sections: Executive summary, survey results, target markets, technology background, and value system (competitor segmentation, analysis, and profiles).

Our Advantages

Experienced Analysts -- Each research channel is covered by at least two senior analysts with combined relevant industry and/or research experience of 20 years or more. Each channel team includes a technical advisor often with a doctorate degree in a relevant industry area.

Real-World Focus -- Our research system enables us to keep up-to-date with market developments, technology trends, and competitive forces so we can provide our customers with current business intelligence to help them win in today's global marketplace.

Relationships -- ON World's ongoing relationships with executives at startups and Fortune 1000 companies ensures we stay on top of rapidly changing market conditions, new business models, and the disruptive impact of emerging wireless technologies.

Affordable-- Our proprietary systems, methodology, and report strategy enables us to provide maximum research value at competitive prices.

Unbiased -- ON World has no vested interest in any companies, technologies, markets or standards. We maintain a lack of bias by not engaging in research consulting services that might compromise this position.

Responsive to Your Research Needs -- Our research focus is heavily influenced by our customers' input on their research needs and wants. If you have a specific research request, please send us an eMail

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ON World Inc.
Emerald Plaza Center
402 West Broadway
Suite 400
San Diego, California 92101

ON World was founded in 1996 in the San Francisco Bay Area and is headquartered in San Diego, California.

For more information please call us toll free at 888.312.2619
International callers use 858.259.2397 or send us an eMail